Advanced WhatsApp automation, priced for every stage
From your first broadcast to a multi-team enterprise rollout - pick the AyuChat plan that fits, with no markup on official WhatsApp API rates and no lock-in.
AyuChat pricing plans
Starter
For solo founders sending their first broadcasts and automations.
- ✓ 3,000 broadcast messages / month
- ✓ 1 team inbox seat
- ✓ Basic flow builder (3 flows)
- ✓ Razorpay payment links
- ✓ 5 core integrations
- ✓ Email support
Growth
For growing teams running full automation and commerce.
- ✓ 15,000 broadcast messages / month
- ✓ 5 team inbox seats
- ✓ Full flow builder, unlimited flows
- ✓ WhatsApp commerce & cart recovery
- ✓ All 36+ integrations
- ✓ API & webhook access
- ✓ Priority email & chat support
Scale
For multi-team businesses that need advanced reporting & SLA.
- ✓ 50,000 broadcast messages / month
- ✓ 15 team inbox seats
- ✓ Revenue attribution & advanced analytics
- ✓ Role-based access control
- ✓ Guided onboarding & training
- ✓ Priority phone support
- ✓ 99.9% uptime SLA
Enterprise
For large organisations needing custom scale, security & support.
- ✓ Unlimited broadcast messages
- ✓ Unlimited team inbox seats
- ✓ Custom integrations & API build-out
- ✓ Dedicated account manager
- ✓ White-glove onboarding
- ✓ 99.99% custom uptime SLA
- ✓ Custom contract & invoicing
Why your WhatsApp bill shouldn't be a surprise
A low advertised platform fee doesn't tell you what markup adds once your volume climbs. Here's how that plays out - and why AyuChat keeps it flat.
Low advertised fee, unpredictable markup
Meta's per-message rate is fixed. The markup layered on top of it isn't - and it grows with your volume.
Flat platform fee + Meta's exact rate
What you budget is what you pay - every month, at any volume.
Markup ranges reflect publicly published rates across Indian WhatsApp Business API platforms as of 2026 (typically 12-25% on top of Meta's per-message rate). Individual platform pricing varies - always check current rates before comparing.
Every feature, side by side
A closer look at exactly what's included in each AyuChat plan.
| Feature | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Messaging & Broadcast | ||||
| Broadcast messages / month | 3,000 | 15,000 | 50,000 | Unlimited |
| Audience segmentation | Basic | Advanced | Advanced | Advanced + custom |
| A/B campaign testing | - | ✓ | ✓ | ✓ |
| Template manager | ✓ | ✓ | ✓ | ✓ |
| Rich media templates | - | ✓ | ✓ | ✓ |
| Automation & Chatbot | ||||
| Visual flow builder | Basic (3 flows) | Full (unlimited) | Full (unlimited) | Full + custom logic |
| Drip sequences | - | ✓ | ✓ | ✓ |
| Multi-language bot | - | ✓ | ✓ | ✓ |
| Human handoff | ✓ | ✓ | ✓ | ✓ |
| Team Inbox & CRM | ||||
| Team inbox seats | 1 | 5 | 15 | Unlimited |
| Contacts stored | 2,000 | 25,000 | 100,000 | Unlimited |
| Auto-assignment rules | - | ✓ | ✓ | ✓ |
| Custom fields & lifecycle stages | Basic | Full | Full | Full |
| Agent performance reports | - | ✓ | ✓ | ✓ |
| Commerce & Payments | ||||
| Catalogue commerce | - | ✓ | ✓ | ✓ |
| Abandoned cart recovery | - | ✓ | ✓ | ✓ |
| Razorpay payment links | ✓ | ✓ | ✓ | ✓ |
| Revenue attribution | - | - | ✓ | ✓ |
| Analytics & Integrations | ||||
| Analytics dashboard | Basic | Advanced | Advanced | Custom dashboards |
| Integrations available | 5 core apps | All 36+ | All 36+ | All 36+ & custom build |
| API & webhook access | - | ✓ | ✓ | ✓ + dedicated support |
| Role-based access control | - | ✓ | ✓ | ✓ |
| Support & Reliability | ||||
| Onboarding | Self-serve | Guided setup | Guided + training | White-glove |
| Support channel | Priority email & chat | Priority + phone | Dedicated account manager | |
| Uptime SLA | - | - | 99.9% | 99.99% custom SLA |
Pricing questions, answered
Everything you need to know before you pick a plan.
How is pricing calculated?
Each plan includes a flat platform fee plus Meta's official per-conversation charges. AyuChat never marks up the WhatsApp API rate - you pay exactly what Meta charges, plus our platform fee. Many WhatsApp API platforms add a markup of roughly 12-25% (sometimes more) on top of Meta's rate, which quietly increases your real cost as you scale - AyuChat passes through Meta's exact rate with zero markup, so our platform fee is the only fee you pay us.
What happens if I exceed my monthly message limit?
You're notified before you hit your limit, and can top up at the standard per-conversation rate or upgrade to the next plan - your automations never stop mid-campaign.
Can I switch plans later?
Yes, you can upgrade or downgrade at any time. Upgrades apply instantly; downgrades take effect from your next billing cycle.
Is there a free trial?
Yes - every new account gets 1,000 free messages to test broadcasts, automation flows and the team inbox before you pay anything.
What's included in the Enterprise plan?
Enterprise is tailored to your exact message volume, team size and integration needs - including custom API build-outs, a dedicated account manager, white-glove onboarding and a custom uptime SLA. Our sales team will scope this with you directly.
Do you offer discounts for annual billing?
Yes - switch to yearly billing on any plan and save 20% compared to paying monthly.